Small Business Advertising

Advertising online for a small local business can be a daunting prospect. Not knowing what is the right option, the right cost and the expectations of what can be achieved. Too many businesses buy into the online directories route and part with their money without any idea of the benefit this may, or may not have.

Paid online directories will generate some business but at what cost? With every competitive business in your area also buying listing space, is there really an advantage for any???

Website design for small businesses is also another difficult area to deal with. How am I going to compete with the big boys an such a small budget and will I just be throwing good money after bad. A website for a small local business should be targeted correctly and MUST generate relevant traffic from the local area and in turn, new business.

One way of doing this is with a risk free programme called "Enquiry Booster". This allows small companies to try out internet marketing and see the results before they even spend a single £1. After all, whats the point of spending £1000s on a website that is not built or optimised and will never rank on the search engines.

The Enquiry Booster websites are simple and informative multi page websites that are optimised to generate traffic from targeted areas. You will recieve detailed stats of visitors, time on site, popular pages, and contact requests - NOT just hits, which a lot of could be irrelavant to the business in question.

The programme is in its infancy but is already generating business for small businesses in the nottingham area. For Car Repairs in Nottingham, Moorgreen Car Repairs are generating new business enquiries each month from a small amount of highly targeted visitors. Its not all about traffic - its all about traffic quality!!

Another company are an indoor play centre called Escape Play. They have a massive amount of traffic each month (approx 2000 unique visitors at present) and they make hundreds of pounds each month from booking and enquiries, as well as the site bringing first time visitors to the Play centre for single play sessions.

"Enquiry Booster" also has the benefit of being Non-competitive. If you are an Enquiry Booster customer, then no rival company in your area will be offered an Enquiry Booster website. Your area depends on your business type. A small garage would struggle to win new customers outside a 3 mile radius, whereas an indoor play centre could bring in visitors from upto 15 miles away.

There is another car repairs nottingham Enquiry Booster website, for K&M Autocentre but it is non competitive to Moorgreen Car Repairs. They offer the same Garage Services but operate outside each others catchment areas.

Try before you buy has got to be the way to go for small businesses wanting to benefit from internet marketing and Enquiry Booster is a great way to test the water!